Hi. I'm Scott.
I've started a bunch of companies, had some wins and some losses. An active advisor & investor in multiple startups, creator of the bacon-wrapped tot & (C)lean Messaging™
It's about the listener, not you.
As a startup founder, are you struggling with how to talk about your cool idea that will drive press, sales & buzz? You are not alone. (C)lean Messaging™ is a framework to help you communicate in a way that focuses on the listener, not you.
Something about them...
What is the actual thing your listener cares about? Do they want freedom? Money? Extra time? Find that real human need that drives your listener.
Something about you...
Why did you start this company? What drives you to get up every day? Get to the one simple core truth of what you have built, just don't tell me about features.
Create a (C)lean Message
Combine the "something about them" and the "something about you" bits into a simple, audience focused, bite sized, ear worthy, and repeatable sentence.
Download the framework
Download the complete framework to see how it all comes together, and is backed up with stories, numbers and some candy. Get the Framework
Some stuff about me
I'm a former actor turned entrepreneur, having started 8 companies over the last 25 years - from topical analgesics to bounced email. Today, I am the Executive Director of UpRamp, lead ventures & startup engagement for CableLabs in beautiful Boulder Colorado, and have the dubious honor of spending $2.5m on the 21st worst SuperBowl ad in history.
I continue to be an active advisor & angel investor, and love sharing my unique blend of technology and storytelling with startups around the world.
You are likely to find me on the road speaking about topics like:
Innovation with Other People's Money(C)lean MessagingHamlet the EntreprenuerMoneyball for Pitching your IdeaDon't Raise Money from your Family; and other hard won startup lessonsThe Speculative Startup
Want me to speak at your next event? Speaker Inquiry
What if your message was as clean as your code?
Finding your voice as a startup is hard. As the founder, you spend every waking moment gathering your validated learning, but no one has ever taught you the trick for talking about what you have created. Until now.